MAX GIOVAGNOLI is the first Italian transmedia producer and has worked on the launch of more than 100 movies and series with Disney, Warner Bros, Universal, and European broadcasters (EBU, RAI). He was a speaker at the worldwide TEDxTransmedia Conference, and his essays have been published in Italy, UK and USA. He is a novelist and a fiction writer, Movie & Series Area Responsible for Romics and Cartoons on the bay Festival, and artistic director of the Heroes International Film Festival. He is the coordinator of the School of Visual Arts and Cinema of the “Istituto Europeo di Design” of Rome (IED).