Pierluigi Colantoni

Rai Director

He was born in 1975, graduated in Economics, and began his career as an Account Executive at the Saatchi&Saatchi and BBDO agencies.
He was hired by RAI in 2001 and placed in the Staff Structure “Marketing and Show Schedule Optimisation”.
He was then assigned to Rai 2 in 2004, overseeing the communication of the network image as well as the promotional projects of the programmes. Furthermore, he dealt with naming activities, design and development of logos and acronyms, special reports, and interviews aimed at the backstage realization.
In 2013, he was assigned to the Communication and External Relations Department – Image and Promotion Department, as “Web and Corporate Promotion” Manager.
He became Deputy Director of the Communication and External Relations Department in 2015, responsible for the organizational unit “Image and Promotion”.
Since 2014 so far, he and the RAI team have received more than 100 international awards (Clio Awards, Promax, Global BDA, Ebu Connect), including the prestigious Best Creative Team of the Year award.
He was nominated Director of the New Formats Development Department in 2020, where among other projects he produced the documentary series Sogno Azzurro. He was appointed Director of the Communication Department in September 2021.