At Cartoons on the Bay, where creativity and values come together, Barbie is celebrated not only as a toy, but as a powerful multiplatform property contributing to a more inclusive future. Through the engaging power of cinematic and audiovisual storytelling—and a wide range of consumer products—Barbie has become a symbol of representation and change. With over 60 years of history, the brand—launched in 1959—has evolved alongside society, remaining a cross-generational icon with a profound cultural impact.
In recent years, supported by a strategy that spans animated series, films, books, video games, toys, and consumer goods, Barbie has harnessed its popularity to promote inclusive storytelling that gives voice to a wide range of identities and perspectives. Today, the brand reaffirms its commitment to celebrating individuality and self-expression, encouraging new generations to embrace disabilities, different skin tones, body types, and gender identities—imagining themselves in limitless roles.
This award not only honors a global icon, but also recognizes the power of toys and media as tools to shape a more equitable, free, and representative imaginary for the generations to come.