Head of offer harmonization and product enhancement
Claudia Sasso is Head of Offer Harmonization and Product Enhancement – Digital Format Scouting Analysis for the Digital and Transmedia Content Division.
The core focus of this division is to identify new narrative strategies and innovative, effective original content for the Public Service platform.
The department acts as a hub for ideas, proposals, and carefully selected formats designed to enhance the editorial guidelines of the division.
In addition to the structural analysis of in-house and externally developed formats, the role involves constant monitoring of themes, genres, and languages aligned with the platform’s mission and young adult target audience. Alongside qualitative marketing, the department also scouts for emerging young talents capable of reshaping contemporary storytelling.
For over 15 years, Claudia Sasso was responsible for the Kids Production and Programming at Raidue.
From 2004 to 2013, she worked as head writer and project manager for L’Albero Azzurro. From 2008 to 2011, she was the creator of Cartoon Flakes and contributed to the development of animated series such as Lupo Alberto, The Little Prince, Geronimo Stilton, La Compagnia dei Celestini, Winx Club, Cuccioli, among others. In previous years, she also served as Head of Acquisition and Programming for Raidue, overseeing live-action series, animated series, and films for young audiences.